Lowest Carbon Footprint Performance Shoe

  1. Adidas and Allbirds did what very few brands could do. They collaborated. It sounds simple, but it is not — in our industry. The old rules tell us that the market size is the market size. And therefore, marketplace ownership and penetration is a zero-sum game: when one party wins, the other loses. This paradigm makes it difficult to collaborate. The new rules are — collaboration will win the day. Every day.
  2. They made the product sexy. We don’t want function, if we don’t get form. As a consumer and an athlete, I will never sacrifice form for function. This is why no one buys Reebok.

So kudos to the team! I’d love to meet you all and learn more. Way to go! We’re all cheering you on, and we hope you keep earning your PRs, because it’ll make us all better!

#bettertogether #carbonfootprint #footwear #brands #change #climatechange

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Angie Lee

Angie Lee

Lover of life (and living it), full of wonder, amusement and curiosity, fun and functional